Shopify studio for the United States
Shopify design and development for US brands
We design and build Shopify stores for brands across the United States as a remote-first studio working with brands worldwide.
What do US shoppers expect from a Shopify store?
US shoppers expect a fast, mobile-first checkout with wallets and installments, clear shipping promises and an easy returns policy. They are used to Shop Pay, Apple Pay and Amazon-style delivery estimates, so friction anywhere in the funnel shows up quickly in conversion.
The US is also where Shopify has the deepest feature set: Shopify Payments, Shop Pay Installments, discounted carrier labels and Shopify Tax all launched there first. The work is less about adapting the platform and more about using it well, then getting the tax, shipping and compliance details right state by state.
Which payment methods should a US store offer?
Cards and wallets through Shopify Payments, Shop Pay, PayPal and an installment option cover what most US customers expect. For B2B buyers, add net terms and ACH.
- Shopify Payments handles cards plus accelerated checkouts such as Shop Pay, Apple Pay and Google Pay.
- PayPal. US merchants offer PayPal as a PayPal Wallet through Shopify Payments; the older PayPal Express Checkout setup isn't available to US stores.
- Shop Pay Installments is available to eligible US stores on orders from $35 to $30,000, so customers can split payments without leaving Shop Pay.
- B2B. Since April 2, 2026, Shopify's core B2B features, including payment terms and vaulted cards, work on Basic, Grow and Advanced, not only Plus. See our guide to Shopify B2B without Plus.
What are the legal and tax must-haves for a US online store?
There is no single federal ecommerce rulebook like the EU's. Instead, you deal with state sales tax, a handful of FTC rules, accessibility expectations and, for importers, customs. This checklist covers what we set up or flag on most US builds.
| Area | What applies | What it means for your store |
|---|---|---|
| Sales tax | Physical nexus plus state economic nexus thresholds, which vary by state and review period | Shopify tracks nexus in Tax liability insights and flags states at 80% of a threshold; register before you collect |
| Shipping promises | FTC Mail, Internet, or Telephone Order Merchandise Rule | Ship within the time you state, or within 30 days if you state none; offer a delay-or-cancel choice if you can't |
| Reviews | FTC rule on consumer reviews and testimonials (2024) | No fake, bought or AI-invented reviews; review apps must be configured honestly |
| Accessibility | ADA Title III, per Department of Justice web guidance (2022) | Businesses open to the public must make online goods and services accessible; build to WCAG from the start |
| Imported goods | Duty-free de minimis for shipments of $800 or less suspended for all countries since August 29, 2025 | Duties now apply to low-value imports, which affects landed costs and cross-border DTC pricing |
Unlike the EU, the US has no general legal right to return online purchases. The FTC's Cooling-Off Rule covers sales made at home or temporary locations, not web orders. Your returns policy is a commercial choice, so make it generous enough to compete and clear enough to trust. Shopify's policy templates are a starting point, not legal advice.
How should shipping and returns be set up for the US?
Use Shopify Shipping with USPS, UPS, FedEx or DHL for labels, show delivery estimates on product and cart pages, and decide early whether you will ship from one warehouse or several.
The US is big: ground shipping from a single warehouse on one coast to the other typically takes several days. Many brands use a 3PL with East and West Coast locations, which also matters for sales tax because inventory in a state creates physical nexus. For returns, a self-serve portal in customer accounts or a returns app keeps support tickets down.
Competing with Amazon on your own store
Most US categories have Amazon sellers competing on price and Prime delivery speed. Your Shopify store wins on brand, bundles, subscriptions, content and owning the customer relationship. If you already sell on Amazon, our guide to moving from Amazon to Shopify DTC covers how to do that without cannibalizing the channel.
How do we work with US brands?
We're a remote studio, so there's no local office; we work with brands across the US remotely. The company is registered in the US.
We work asynchronously by email and Basecamp and schedule calls within your working hours. That works the same for East Coast and West Coast teams.
- Discovery call, booked at silverarc.youcanbook.me.
- Written proposal with scope and timeline.
- Design questionnaire, then a first Figma design in under a week and up to 3 revision rounds.
- Development and integrations in your own Shopify account.
- Launch and handover: you own the store, theme, domain and data.
Shopify services for US brands
- Shopify store design for DTC brands that need to look premium next to Amazon listings.
- Shopify development: custom sections, subscriptions, bundles and app integrations.
- Shopify migration from WooCommerce, BigCommerce, Wix, Squarespace or Magento.
- Shopify B2B wholesale stores with net terms and ACH.
- Shopify Plus for high-volume brands, expansion stores and checkout customization.
- Shopify SEO and CRO: speed, structure and checkout conversion.
- Web design for simple non-Shopify sites, for example in Framer.
Selling to Europe as well? See our pages for the United Kingdom and Germany, or contact us to talk about your project.
Frequently asked questions
Can a remote studio really work with a US brand?
Yes. We run projects asynchronously by email and Basecamp and schedule calls within your working hours. Everything is built in your own Shopify account, so there is no handover of hosting or ownership at the end.
Do I have to collect sales tax in every US state?
No. You collect where you have nexus: physical presence such as a warehouse, or sales above a state's economic nexus threshold. Thresholds and review periods differ by state. Shopify's Tax liability insights page tracks your Shopify sales against them, but confirm registrations with a tax professional.
Can US Shopify stores offer PayPal and buy now, pay later?
Yes. US stores offer PayPal as a PayPal Wallet through Shopify Payments, and eligible stores can turn on Shop Pay Installments for orders from $35 to $30,000. Other BNPL providers can be added through apps or additional payment gateways.
Does my Shopify store need to be ADA accessible?
The Department of Justice says businesses open to the public must make the goods and services they offer online accessible to people with disabilities. There is no Shopify setting that makes a store compliant on its own, so we build themes with accessible markup, contrast and keyboard navigation and recommend an audit for high-risk stores.
How does the end of de minimis affect my Shopify store?
Since August 29, 2025, shipments of $800 or less no longer enter the US duty-free, whatever the origin. If you import inventory in small parcels or ship to US customers from abroad, duties now affect your margins and checkout pricing, so it is worth reviewing landed costs and whether to show duties at checkout.
Sources
- Shopify Help Center: Shopify Payments supported countries
- Shopify Help Center: PayPal
- Shopify Help Center: Shop Pay Installments
- Shopify Help Center: Review your US tax liabilities
- FTC: Business Guide to the Mail, Internet, or Telephone Order Merchandise Rule
- FTC: Final rule banning fake reviews and testimonials (2024)
- FTC Consumer Advice: Buyer's remorse and the Cooling-Off Rule
- ADA.gov: Guidance on web accessibility and the ADA
- KPMG: CBP implements EO suspending duty-free de minimis treatment
- ST&R: De minimis suspension remains in place (Feb 2026)
- Shopify Help Center: Shipping carriers by location
- Shopify Changelog: Key B2B features now available on non-Plus plans
Services
What we do for brands in the United States.
Shopify Store Design
Custom store design in Figma: homepage, collections, product pages and everything in between, built around how your customers buy.
Shopify Development
Clean Shopify theme development: Online Store 2.0 sections, metafields, app integrations, speed work and bug fixes.
Shopify Migration
Move from WooCommerce, Wix, Squarespace, Magento or BigCommerce to Shopify with your products, customers, orders and SEO intact.
Shopify B2B & Wholesale
Native Shopify B2B: company accounts, wholesale catalogs, volume pricing, payment terms and a buyer portal, on one store with your DTC site.
Shopify Plus Development
Shopify Plus builds and upgrades: checkout extensibility, Shopify Functions, Flow automations, expansion stores and advanced B2B.
Shopify SEO & CRO
Shopify SEO as a one-time setup, an ongoing monthly plan, or a roadmap your team carries out, plus AI-search readiness and conversion fixes.
Shopify Maintenance & Support
A monthly Shopify support plan: a developer on hand for fixes, updates, new sections, app changes and speed checks, without hiring in-house.
Shopify Redesign
A full redesign of your existing Shopify store, designed in Figma and built on a duplicate theme, keeping your products, URLs and rankings intact.
Branding & Logo Design
Logo design, visual identity and brand books for new and growing brands, ready to use on your website, Shopify store, packaging and social.
Website Design (non-Shopify)
Brand, portfolio and marketing websites designed in Figma and built on Framer, for businesses that don't need a store.
Useful guides
All articlesAmazon to Shopify: How to Build Your Own DTC Brand (and Keep Amazon)
Most Amazon brands shouldn't leave Amazon. They should add a Shopify store they control. Here's how to connect the two, share FBA inventory and build a brand site that converts.
Shopify B2B without PlusShopify B2B Without Plus: What Basic, Grow and Advanced Can Do in 2026
Since April 2026, native B2B works on every main Shopify plan. Here's what you get without Plus, where the 3-catalog limit bites, and when an upgrade makes sense.
How much does a Shopify store costHow Much Does a Shopify Store Cost in 2026?
A full breakdown of what a Shopify store really costs in 2026, from the monthly plan and payment fees to themes, apps and professional design and development.
Let's talk
Building a Shopify store for the United States?
Book a call. We'll talk through your market, payments and launch plan, then send a written proposal.