Shopify store design
Shopify store design that looks like your brand and sells like a store.
Every page is designed in Figma before a single line of code is written, so you see exactly what you are getting and can change it while changes are cheap.
What's included
What you get.
- Design questionnaireA structured brief about your brand, customers, competitors and references, so the first draft is already close.
- Homepage & landing pagesHero, merchandising, story and trust sections designed around your best sellers.
- Collection & product pagesFilters, variant pickers, size guides, bundles, reviews and the details that remove doubt before checkout.
- Mobile-first layoutsMost Shopify traffic is mobile, so every template is designed for small screens first.
- Cart & conversion detailsCart drawer, upsells, shipping thresholds and trust signals placed where they help.
- Developer-ready handoffComponents, spacing and type defined in Figma so development matches the design.
A good fit if…
- Brands launching on Shopify that want a custom look, not a template
- Stores whose current theme feels generic or dated
- Teams that want to approve the full design before development starts
Probably not the right fit if…
- You need a store live in a few days with no design work
- You only need a small tweak to an existing section
We'll tell you on the first call if another option makes more sense.
Process
How it works.
Questionnaire
You fill in our design questionnaire and we agree the page list.
First design
You get the first version of the design in under a week.
Revisions
Up to three rounds of feedback and refinement.
Build
The approved design goes straight into development.
FAQ
Shopify Store Design: common questions.
What's included in a Shopify store design?
We design the key templates in Figma: home page, collection, product, cart and core content pages, for desktop and mobile. Designs are based on your brand and the answers in our design questionnaire, and are built to be developed as editable Shopify sections, so you keep control after launch.
How fast will I see the first design?
You'll get the first design version in under a week after we receive your completed design questionnaire. From there you have up to 3 revision rounds to refine it before we move into development. Feedback is collected by email or Basecamp, so comments stay organized in one place.
Do you redesign existing Shopify stores?
Yes. Redesigns are a large part of our work. We review what's working on your current store, keep your products, customers and order history in place, and rebuild the theme around a new design. The new theme is built unpublished, so your live store keeps selling until launch.
Do I need a custom design, or is a theme enough?
A theme is enough if your brand fits its layouts and you're early. A custom design is worth it when you need distinctive branding, richer product storytelling or a layout tuned to how your customers buy. Our take: a custom design built on a proven theme foundation gives you both. See theme vs custom.
Will my store design be mobile-friendly and accessible?
Yes. Every template is designed for mobile and desktop, and we follow accessibility basics like contrast, readable type and clear focus states. If you sell in the EU, note the European Accessibility Act has applied to many e-commerce services since June 28, 2025, with exemptions for microenterprises, so accessibility is now a legal topic as well as a UX one.
How many revisions are included in a store design?
Up to 3 revision rounds are included after the first design version. In practice, a detailed design questionnaire up front means most feedback is about refinement, not starting over. We recommend gathering input from everyone involved before each round, so changes are consolidated and the project keeps moving toward development and launch.
Read next
Guides related to shopify store design
Amazon to Shopify: How to Build Your Own DTC Brand (and Keep Amazon)
Most Amazon brands shouldn't leave Amazon. They should add a Shopify store they control. Here's how to connect the two, share FBA inventory and build a brand site that converts.
The European Accessibility Act and Shopify: What Store Owners Need to Do
The EAA has applied to ecommerce since June 28, 2025. Here's who's covered, what standard to aim for, the fixes that matter most on a Shopify store and why overlay widgets won't get you there.
How much does a Shopify store costHow Much Does a Shopify Store Cost in 2026?
A full breakdown of what a Shopify store really costs in 2026, from the monthly plan and payment fees to themes, apps and professional design and development.
Let's talk
Let's talk about your shopify store design project.
Tell us what you are building. We will reply with questions, an honest recommendation and next steps, usually within one working day.