Shopify agency for brands in Italy

Italian ecommerce at a glance

Italy rewards brands that look and feel premium and that remove friction at checkout. The essentials for a Shopify store are a strong Italian-language storefront, Satispay and PayPal next to cards, a visible partita IVA, and clear delivery and return terms.

Which payment methods should an Italian Shopify store offer?

Cards and PayPal are the baseline. Satispay is the local extra worth adding, because it is built for Italian customers and runs inside Shopify Payments.

• Satispay: customers must be in Italy and pay in EUR, from €0.50 per order, and it cannot be used for subscriptions. Your Shopify Payments account can be in Italy or in many other countries, so a Spanish or German brand selling into Italy can offer it too.
• Klarna and Scalapay: pay-in-instalments options that suit fashion, furniture and beauty baskets. Scalapay covers orders from €5 to €4,999.99 and is still in early access.
• Cash on delivery (contrassegno): some Italian shoppers still ask for it. Shopify supports it as a manual payment method, but it adds failed-delivery risk. Our take: only switch it on if your carrier handles COD well and your data shows demand.

What legal details does an Italian online store need?

The short list: your VAT number on the homepage, complete company details, terms of sale, a privacy and cookie policy aligned with GDPR, and working withdrawal and guarantee flows.

• Partita IVA on the homepage: under article 35 of DPR 633/1972, as clarified by the Agenzia delle Entrate, Italian VAT-registered businesses must show their VAT number on the homepage of their website. On Shopify we usually put it in the footer, which appears on every page including the homepage.
• Withdrawal: 14 days, plus a clearly visible electronic withdrawal function with a confirmation step and an automatic email acknowledgment, required across the EU since June 19, 2026.
• Legal guarantee: the EU minimum of two years from delivery, with defects in the first year presumed to have existed at delivery.
• Accessibility: the European Accessibility Act has applied since June 28, 2025. Our EAA guide explains the theme-level work.

We build the pages and flows; wording should be checked by your Italian commercialista or lawyer.

Selling B2B in Italy

Italy has a large base of manufacturers and wholesalers selling to retailers, from fashion and textiles to food and furniture. Since April 2, 2026, Shopify's native B2B tools (company profiles, up to three B2B catalogs, volume pricing, quantity rules and payment terms) are included on Basic, Grow and Advanced, not only on Plus. See Shopify B2B without Plus.

One Italian detail: VAT-registered businesses in Italy issue electronic invoices through the government's Sistema di Interscambio (SdI). Shopify does not do this on its own, so B2B stores need an invoicing app or an export to your accounting software. We plan that integration during discovery, not after launch.

Shipping and returns in Italy

Most Italian stores use Poste Italiane or SDA for national coverage and a courier such as BRT or GLS for speed. Islands and remote areas like Sardinia, Sicily and mountain villages can add time, so show delivery estimates by zone instead of a single national promise. Returns should mirror your withdrawal terms exactly.

Marketplaces such as Amazon.it and Zalando set expectations on speed and free returns. You do not need to match them on everything, but you do need to be clear about what you offer.

VAT for brands selling into Italy

Italy's standard IVA rate is 22%. If you sell to Italian consumers from another EU country, Italian VAT applies once your total cross-border B2C sales in the EU exceed €10,000 a year, and you can declare it through the One Stop Shop. Shopify Markets lets you show IVA-inclusive prices in EUR for Italy while keeping other markets separate; see our Shopify Markets guide.

How we work with Italian brands

We work remotely with brands in Milan, Rome, Turin, Florence, Bologna and Naples. We work asynchronously by email and Basecamp and schedule calls within your working hours. We work in English; Italian copy comes from your team or translator, and we build the Italian-first, multilingual structure around it.

The process is fixed and transparent: discovery call, written proposal, design questionnaire, first design in under a week, up to three revision rounds, development, then launch and handover. Your store, domain and apps stay in your own accounts.

Shopify services for Italian brands

• Shopify store design for brands where product imagery and craft carry the sale.
• Shopify development: custom sections, Satispay and invoicing integrations.
• Shopify migration from WooCommerce, Magento or PrestaShop.
• Shopify B2B and wholesale for manufacturers and distributors.
• Shopify Plus for multi-country and high-volume stores.
• Shopify SEO and CRO for google.it and Italian search intent.
• web design for showroom or portfolio sites.

To start, contact us for a discovery call.