The Shopify launch checklist.

What's inside

11 sections.

• Store settingsStore name, legal business name and address set in Settings > General, Store currency, unit system and default weight unit correct, Sender email set to your domain address and verified…
• Domain & securityCustom domain connected and set as primary, www and non-www both redirect to the primary domain, SSL certificate active (padlock on every page)…
• Payments & checkoutShopify Payments (or your provider) activated and payouts tested, Local payment methods for your main markets enabled, Express checkouts (Shop Pay, Apple Pay, Google Pay, PayPal) shown where available…
• Shipping & taxesShipping zones and rates set for every market you sell to, Free-shipping threshold and delivery times stated clearly, Tax settings reviewed for each market (with your accountant)…
• Products & collectionsEvery product has a clear title, description, price and SKU, Images are high quality, consistent and have descriptive alt text, Variants, inventory and 'continue selling when out of stock' checked…
• Design & UXHomepage, collection, product, cart and 404 pages reviewed on mobile first, Navigation menus and footer links point to the right pages, Search works and returns relevant results…
• Legal & policy pagesRefund/returns, privacy, terms of service and shipping policies published, Contact information page with business details, Legal notices required in your markets (e.g. Impressum in Germany and Austria)…
• SEOUnique page titles and meta descriptions for key pages and products, Homepage title and description written for your main keyword, 301 redirects in place for every old URL (if migrating)…
• Apps & integrationsOnly the apps you actually use are installed, Email marketing connected and welcome/abandoned-cart flows live, Reviews app installed and importing existing reviews…
• Analytics & trackingGoogle Analytics 4 and/or Shopify analytics verified with a test order, Meta, Google Ads and other pixels connected through Shopify's customer events, Conversion events firing once per purchase (no duplicates)…
• Final QAFull purchase tested on iPhone, Android and desktop, Order confirmation and shipping emails reviewed and branded, All links, buttons and forms clicked and working…