Shopify B2B
Wholesale and retail, running from one Shopify store.
We set up company accounts, wholesale pricing and the buyer experience so trade customers can reorder on their own, without emails and spreadsheets.
What's included
What you get.
- B2B plan adviceWhich Shopify plan your wholesale model actually needs, before you pay for more.
- Companies & locationsCompany profiles, buyers, locations and permissions set up and imported.
- Catalogs & pricingWholesale price lists, volume pricing, quantity rules and minimums.
- Payment termsNet terms, vaulted cards and draft order flows configured.
- Buyer portal designQuick order lists, reorder flows and trade-only content designed for B2B buyers.
- ERP & automationShopify Flow automations and ERP or CRM integrations for orders and inventory.
A good fit if…
- Brands selling to retailers, salons, studios or distributors
- DTC brands adding a wholesale channel
- Manufacturers replacing email and PDF order forms
Probably not the right fit if…
- Marketplaces with many independent sellers
We'll tell you on the first call if another option makes more sense.
Process
How it works.
Model
We map your customer types, price tiers and payment terms.
Plan
We recommend the right Shopify plan and any apps.
Build
Catalogs, companies, portal and automations set up.
Onboard
Test orders, buyer invites and a handover for your team.
FAQ
Shopify B2B & Wholesale: common questions.
Can I run B2B on Shopify without Plus?
Yes. Since April 2, 2026, Basic, Grow and Advanced include native B2B: company profiles, up to 3 B2B catalogs, volume pricing and quantity rules, payment terms and vaulted cards. Plus is needed for unlimited catalogs, direct catalog assignment, deposits and partial payments. Read B2B without Plus.
What does a Shopify B2B build include?
We set up companies and locations, catalogs and price lists, quantity rules and volume pricing, payment terms and the wholesale sign-in experience. On the storefront we design B2B-friendly features like quick order flows, minimums and clear pricing for logged-in buyers. We also connect any apps you use for wholesale sign-up or ERP sync.
Should B2B and retail be in one store or two?
One blended store works well when wholesale and retail share most products and branding: companies sign in and see their own prices. A separate B2B store suits very different catalogs, brands or checkout rules. We'll recommend a setup after reviewing your price lists and how your wholesale customers order.
How do wholesale customers sign up and log in?
B2B buyers use Shopify customer accounts, signing in with email and a one-time code. You approve them as companies in the admin, then assign catalogs and payment terms. For self-serve applications, we add a wholesale request form, and you review and approve each company before they see trade pricing.
Can buyers pay on invoice or net terms?
Yes. Shopify B2B supports payment terms such as net 30, so buyers can place orders and pay later, plus vaulted credit cards for repeat orders. Deposits and partial payments are Plus-only. You can also use draft orders to quote, lock prices and send invoices for larger accounts.
How many price lists can I have?
On Basic, Grow and Advanced you can have up to 3 active B2B catalogs, which covers many wholesalers (for example, distributor, retailer and VIP tiers). If you need customer-specific pricing for many accounts, Shopify Plus allows unlimited catalogs and assigns them directly to companies and locations.
Read next
Guides related to shopify b2b & wholesale
Shopify B2B in 2026: The Complete Guide to Native Wholesale
Everything native Shopify B2B can do in 2026, which plan you need for each feature, and whether wholesale should live in your retail store or its own.
Shopify B2B without PlusShopify B2B Without Plus: What Basic, Grow and Advanced Can Do in 2026
Since April 2026, native B2B works on every main Shopify plan. Here's what you get without Plus, where the 3-catalog limit bites, and when an upgrade makes sense.
Is Shopify Plus worth itIs Shopify Plus Worth It in 2026? Costs, Features and Break-Even
Shopify Plus starts at $2,300 a month on a 3-year term. Here's what it actually adds in 2026, how to run the break-even math, and when to stay on Advanced.
Let's talk
Let's talk about your shopify b2b & wholesale project.
Tell us what you are building. We will reply with questions, an honest recommendation and next steps, usually within one working day.