Shopify agency for brands in Madrid

What do Madrid brands need from a Shopify store?

Many Madrid brands sell two ways at once: direct to consumers online, and wholesale to shops and distributors. The store has to handle both without confusing either audience, which is where most off-the-shelf setups fall short.

Madrid's trade calendar makes this concrete. IFEMA Madrid hosts Momad, which it calls Spain's major fashion trade fair, covering apparel, footwear and accessories, with a MOMAD 4.0 area for e-commerce, logistics and payments services. The next edition runs February 4 to 6, 2027. Intergift, IFEMA's gift and decoration fair, runs February 3 to 6, 2027, and Bisutex, for jewelry and accessories, February 4 to 6, 2027. On the consumer side, Mercedes-Benz Fashion Week Madrid shows across the city, with the S/S 27 edition held September 14 to 19, 2026.

If you exhibit or sell to buyers who attend these fairs, the week after the fair is when your wholesale ordering either works or doesn't.

How do you get a Shopify store ready for trade-fair buyers?

Set up a B2B side before the fair, not after. Since April 2, 2026, Shopify's native B2B features are available on Basic, Grow and Advanced as well as Plus, so most Madrid brands no longer need a separate wholesale platform.

1. Six to eight weeks before the fair: decide catalog structure, pricing tiers and payment terms.
2. Four weeks before: build the B2B catalog and test a full order as a company customer.
3. Two weeks before: print QR codes that link to a wholesale application form.
4. After the fair: approve new companies quickly; buyers forget stands within days.

Our guide to Shopify B2B without Plus explains what each plan includes, and our Shopify B2B service covers the build.

What about Bizum, IVA and Spanish legal pages?

Madrid stores follow the same Spanish rules as the rest of the country: Bizum and Klarna through Shopify Payments, IVA-inclusive prices, an LSSI-compliant aviso legal, the EU online withdrawal function and Spain's three-year legal guarantee. Rather than repeat it here, our Shopify guide for Spain covers each one, including Canary Islands shipping.

How do you choose a Shopify agency in Madrid?

Judge an agency on the stores it has shipped, how it handles ownership and how it communicates, not on its street address. A good partner in Madrid or anywhere else will answer the questions below clearly.

Questions to ask

1. Can you show live Shopify stores, ideally DTC and B2B, and tell me exactly what you did on each?
2. Are you listed in the Shopify Partner Directory, and at which tier? The directory lets you filter partners by location, services, languages and tier.
3. Who designs and who develops: your team, freelancers or subcontractors?
4. Will the store, theme, domain and apps be in my name from day one?
5. Which apps will I pay for monthly, and could theme code replace any of them?
6. Have you set up Shopify B2B catalogs, quantity rules and payment terms before?
7. Do you work in Spanish, and can you write or check Spanish storefront copy?
8. What happens after launch: a support window, training, documentation?

Red flags

• Asking for your Shopify password instead of sending a collaborator request.
• Offering to set the store up "on our account" and transfer it later.
• Guaranteeing rankings or conversion rates.
• A portfolio of screenshots with no live URLs.
• Proposals without a written scope, revision rounds or timeline.
• Pushing a custom-built B2B portal when Shopify's native B2B covers your needs.

Our take: shortlist three partners, send each the same one-page brief, and compare proposals line by line. Our article on how to hire a Shopify developer goes deeper on contracts and access.

Do you need a Shopify agency with an office in Madrid?

No. Shopify projects run on shared design files, preview links and written feedback, so in-person meetings rarely change the outcome. What matters is a clear process and someone who replies.

We're a remote-first studio with a presence in Barcelona, and we work with Madrid brands remotely, by email and Basecamp, in Spanish or English. Every project follows the same steps: a discovery call, a written proposal, a design questionnaire, a first design in under a week, up to three revision rounds, then development, launch and handover. Everything lives in your own accounts.

Shopify services for Madrid brands

• Shopify store design: custom Figma design for fashion, gift and lifestyle brands.
• Shopify B2B and wholesale: catalogs, payment terms and company accounts for retailers and distributors.
• Shopify development: theme builds, custom sections and integrations.
• Shopify migration: from WooCommerce, PrestaShop or Magento without losing SEO.
• Shopify Plus: checkout customization and expansion stores.
• Shopify SEO and CRO: technical SEO and conversion work for google.es.

Planning a launch before the next trade fair? Get in touch and we'll book a short discovery call.