How to Migrate from Squarespace to Shopify

Can you transfer a Squarespace store to Shopify?

Yes, but there's no one-click transfer. Shopify's Squarespace migration guide covers moving products, customers and historical orders through CSV files and apps. Your design, page layouts and reviews have to be rebuilt.

The good news: Squarespace stores tend to have smaller, cleaner catalogs than WooCommerce or Magento stores, so the data side is usually manageable.

Why move from Squarespace to Shopify?

Squarespace is a strong website builder; Shopify is a commerce platform first. Brands usually switch when they need more variant and inventory control, more payment and app options, international selling with Shopify Markets, wholesale features, or a theme they can extend with custom sections. Since April 2, 2026, native B2B tools such as company profiles, payment terms and up to three B2B catalogs are on every core Shopify plan, per Shopify.

What can you migrate from Squarespace to Shopify?

Products, customers and fulfilled orders migrate via CSV; reviews, design and product pages don't. Here's the breakdown.

The Squarespace content export

Squarespace's site export produces a WordPress XML file. According to WPBeginner's walkthrough, it includes basic pages and only one blog page, and excludes product pages, event pages, audio and video blocks, and custom CSS. Shopify doesn't import WordPress XML natively, so treat the file as a backup and source text, then move posts by hand or with a migration app such as LitExtension, which lists Squarespace as a supported source.

How do you migrate Squarespace to Shopify, step by step?

1. Audit URLs and content. Export your indexed URLs from Google Search Console, note your top landing pages, and list every blog post worth keeping.
2. Export products. In Squarespace, go to Products and Services, Products, and choose Export all.
3. Reformat the product CSV. Map columns to Shopify's template. Shopify's guide calls out renaming Product URL to Handle and converting weight from pounds to grams. Products missing a variant option won't import, so fix those first.
4. Import products into Shopify. Use Products, Import and deselect publishing to all sales channels until you've reviewed them.
5. Export and import customers. Squarespace's contact export doesn't include shipping country, so add ISO country codes manually. Headings must match Shopify's customer template exactly.
6. Export and import orders. Download fulfilled orders with All time selected, then import with a third-party app. Pause staff new-order notifications during import.
7. Handle digital products. Turn off shipping on digital items and set up a digital downloads app.
8. Rebuild the storefront. Theme, collections, navigation, pages, policies, blog and reviews.
9. Configure operations and test. Shipping, taxes, payments, staff, and real test orders.
10. Import redirects and connect the domain. Disconnect from Squarespace first, then point the domain at Shopify.

Our take: use the move to fix product data. Squarespace catalogs often have thin descriptions and inconsistent variants, and Shopify rewards structured data through filters, metafields and better product pages.

How do Squarespace URLs change on Shopify?

Squarespace product URLs follow /shop/p/product-name by default, according to this Squarespace SEO guide, while Shopify always uses /products/product-name. Since Shopify's prefixes are fixed, nearly every URL changes.

Your actual Squarespace paths depend on what you named your shop and blog pages, so build the map from your real URL list, not a template. Add redirects in Shopify under Content, Menus, View URL redirects, or upload them in bulk as a CSV. Shopify supports up to 100,000 redirects on standard plans, per its redirect documentation.

Redirect each old page to its closest match. Google advises against sending large numbers of old URLs to the homepage and recommends keeping redirects for at least a year, in its site move guide. The full process is in our Shopify migration SEO checklist.

How long does a Squarespace to Shopify migration take?

The data import usually takes a day or two; a complete migration with theme setup and testing typically takes two to six weeks. A custom design, a large blog or many product variants push it toward the longer end.

• Under 100 products, theme-based: often two to three weeks.
• Custom design: add design and revision time before development starts.
• Large blog: budget for moving posts by hand and redirecting each one.

Common Squarespace migration mistakes

• Assuming the XML export covers the shop. It doesn't include product pages, so products must come from the separate product CSV.
• Forgetting gallery and image URLs. Squarespace image URLs won't survive the move. Re-upload images through the product CSV or Shopify Files and update links inside blog posts.
• Skipping the customer CSV cleanup. Shopify has no column mapping for customer imports, so one wrong heading can break the whole file.
• Leaving SEO fields behind. Copy page titles and descriptions from Squarespace's SEO settings into each Shopify product, collection and page.
• Redirecting everything to the homepage. Map each URL to its closest equivalent instead.

What to check after launch

• Spot-check your top 50 old URLs to confirm each redirect works.
• Submit /sitemap.xml in Google Search Console and monitor the Pages report.
• Compare product, customer and order counts with Squarespace.
• Confirm order emails, tax and shipping on a real order.
• Keep the Squarespace site available but unpublished until you're confident nothing is missing.

How we can help

We move Squarespace stores to Shopify with a new design in Figma or a customized theme, migrate the data and build the redirect map, all inside your own Shopify account. Learn more about our Shopify migration service, or browse our FAQ for how projects run.