Shopify Plus vs Advanced: Side-by-Side Comparison (2026)

What is the difference between Shopify Plus and Advanced?

Advanced is Shopify's top self-serve plan, at $299 a month billed yearly or $399 monthly. Plus is the enterprise plan, from $2,300 a month on a 3-year term. Plus adds full checkout customization, unlimited B2B catalogs, deposits, 9 expansion stores, unlimited staff, 200 locations and lower fees.

Both run on the same platform, so your theme, apps and data carry over when you upgrade. The difference is what you can customize and how far you can scale.

Shopify Plus vs Advanced: side-by-side comparison

The table below uses Shopify's published US figures as of October 2026.

Sources: Shopify pricing, Shopify Plus pricing and the Help Center pages for the Advanced and Plus plans. Card rates and fees vary by country.

How much more does Plus cost than Advanced?

On list prices, Plus costs about $24,000 a year more than Advanced billed yearly ($27,600 compared with $3,588). That's before any variable platform fee.

The lower fees on Plus offset part of that. The online card rate drops by 0.25 percentage points, so you'd need to process about $9.6M a year through Shopify Payments for the savings to cover the gap alone. If you use a third-party gateway, the fee drops from 0.6% to 0.2%, which breaks even at about $6M a year. For most brands, the case for Plus rests on the features, not the fees. We cover the full math in Is Shopify Plus worth it?

Can you customize checkout on Shopify Advanced?

Only partly. On Advanced you can apply logo, colors and fonts in the checkout editor, add app blocks to the Thank you and Order status pages, and use public apps that include Shopify Functions. Custom UI on the information, shipping and payment steps, the Checkout Branding API and custom Function apps are Plus-only.

If your roadmap includes checkout upsells, custom fields, delivery date pickers or B2B validation rules on checkout itself, that's the clearest reason to choose Plus. Details are in our checkout extensibility guide.

Is Advanced enough for B2B?

For many wholesalers, yes. Since April 2, 2026, Advanced includes native B2B with companies, up to 3 catalogs, quantity rules, volume pricing, net terms and vaulted cards. It also lets you show B2B buyers different storefront and checkout content through Markets, which Basic and Grow can't do.

You need Plus if you have customer-specific price lists, need more than 3 catalogs, or take deposits or partial payments. See Shopify B2B without Plus for the limits in detail.

When should you choose Advanced?

Choose Advanced if you run one brand in one or a few markets, your checkout works with standard settings and apps, and your team fits in 15 staff accounts.

• Revenue under roughly $1–2M a year with steady growth.
• Tiered wholesale that fits within 3 catalogs.
• You want month-to-month or yearly billing without a multi-year term.
• You'd rather spend the difference on design, CRO or marketing.

When should you choose Plus?

Choose Plus when you need something on Plus's side of the table above, and that need is worth more than about $24,000 a year to you.

• Checkout customization is a priority for conversion or operations.
• Your B2B model needs unlimited or account-level catalogs, deposits or partial payments.
• You run, or plan to run, several stores for regions, brands or wholesale. Nine expansion stores are included.
• You need more than 15 staff, more than 10 locations, or higher API limits for heavy integrations.
• You run frequent large launches or flash sales that Launchpad can automate.

What do Plus and Advanced have in common?

More than most comparisons suggest. Both plans run on the same Shopify infrastructure, with the same themes, the same App Store and the same core admin. Both include Shopify Flow, custom reports, third-party calculated shipping, Shopify Markets for international selling, and native B2B.

That matters for two reasons. First, you don't lose anything by starting on Advanced, because there's no replatforming when you upgrade. Second, a lot of what agencies describe as "Plus features" (automation, wholesale pricing, international storefronts) is now available on Advanced. Check the current plan pages instead of relying on comparison posts from a few years ago.

How do you upgrade from Advanced to Plus?

1. List the Plus features you'll use in the first 90 days, and estimate what each one is worth.
2. Contact Shopify sales and get the subscription, any variable fee and the term in writing.
3. Upgrade the existing store. Products, orders, customers, theme and apps stay as they are.
4. Build the Plus-only pieces you planned for, such as checkout extensions, B2B catalogs or expansion stores.
5. Review usage after six months to make sure you're using what you're paying for.

Our take

Advanced is the right plan for most growing brands, and recent updates have made it stronger, especially for B2B. Move to Plus when a specific feature is holding you back, not when revenue hits an arbitrary number.

How we can help

We build on both plans and can help you decide whether your roadmap needs Plus. If you're upgrading, see our Shopify Plus services for checkout, B2B and multi-store work.